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Featured, Lifestyle, Photoshoot

Photoshoot Ep.04

April 13, 2015

Another collaboration with local fashion web-store Kivee. This time the session coincide with the release of their latest collections for Spring/Summer 2015 called “LUMIERE”. We love LUMIERE! The calmness & minimalist style make our team drooling at them. Pstttt…some of them ended up buying few of the samples!

Check out the collections here: (Out now)

The theme of Ep.04 is still the same as before: beauty shots in minimalist style, but this time we wanted to infuse a mature feel & release them in black and white. Stay tune for the final version in our website & Instagram.

Meanwhile, here are some of the BTS:

But first, let me take a shot

But first, let me take a shot

MUA Shirleen in action

MUA Shirleen in action

In Kivee's LUMIERE

In Kivee’s LUMIERE

unedited result

unedited result

Fact Sheet Photoshoot Ep.04:

Venue: Nest Studio, Jl Ampera Raya, Jakarta Selatan

Model: Lisa Paris

Photographer: @dodynugraha (

MUA: @shirleentmakeupartist

Wardrobe: Kivee “LUMIERE” Spring/Summer 2015 collection (

Featured, Lifestyle, Matamata, social


April 9, 2015

Kali ini Wakatobi Eyewear berkesempatan untuk memberikan bantuan kacamata kepada para pekerja keramba terapung lepas pantai di Lampung. Bantuan kacamata ini bertujuan untuk melengkapi para pekerja dengan kacamata anti UV. Hal ini kami rasa diperlukan mengingat pada kesehariannya, para pekerja keramba terpapar sinar matahari yang berbahaya bagi mata mereka.

Sinar UV terbagi menjadi tiga tingkatan yaitu UV-A, UV-B, UV-C, UV-A dan UV-B harus dihindari karena mampu merusak jaringan mata. UV-A dapat merusak saraf pusat penglihatan dan makula, yaitu bagian dari retina yang terletak di bagian belakang mata. Sedangkan UV-B dapat merusak bagian kornea dan lensa. Dengan adanya kacamata ini membantu melindungi mata para pekerja dari sinar UV.


Mereka adalah pekerja di keramba terapung lepas pantai, pekerjaan sehari-hari mereka dimulai dari memberi makan ikan sebanyak 3-6 kali sehari, memandikan dan merawat ikan serta membersihkan jaring-jaring ikan.  Mereka terpapar langsung sinar matahari sekitar 4-5 jam sehari karena kondisi medan kerja yang hanya beratapkan langit biru, jika tidak sedang berteduh di pondokan terapung. Oleh karena itu, kami merasa pentingnya perlindungan untuk mata mereka dari radiasi langsung sinar UV.


 Factsheet Matamata Ep.02:

Venue: Keramba terapung lepas pantai Lampung, Sumatera Selatan

Date: Week 2 of March 2015

Target: Anti-UV400  sunglasses for fishermen


Ep.03: Panti Kasih Mulia Sejati ( – April 25tjh, 2015

Featured, Lifestyle, Matamata, social

Matamata Ep.01

March 15, 2015

The honor of inaugural Matamata program went to *drumroll* Asrama Yatim Mizan Amanah, Bogor! *fireworks exploding*

Why them?

Well, the reason is simple: we drove past the place everyday, and they have this huge billboard that almost says “hey, we are here!”

You just can’t ignore them.

A little background about the organisation:

Mizan Amanah is a non-profit organisation which serve orphans & economically-challenged children. They provide housing, scholarship and of course, free meal 3x a day. They even go the extra mile by providing after-school teaching for homework and religious education. Currently, there are 20 houses which located in Jabodetabek, Jawa Tengah, Jawa Timur, and Kalimantan. The age of the children is ranging from infant to 18 years old. In our case, the house serves to primary school children only.

We started with eye examination on the first visit with help from our partner Vision Optik. Based on earlier info, we will be performing examination to 21 children & 8 adults. The cutoff for giveaways is to the power of -075.

The kids looked happy and well maintained . The boys were playing football and the girls were having lunch when we came in. It was just about the right time: leisure time. The whole process was straight forward & we wrapped up in roughly 2 hour time. We took group photos &  bid our goodbye, see you again soon. (See pics below)

The results from the exam were far from bad. Generally, their eyes are healthy with an exception of one child & one staff. However, they are still treatable nonetheless. None of them have worn prescription glasses before, but now some of them must.

Three weeks after, we came back for the delivery. The kids still remembered us to our surprise. They look excited in anticipation of their new glasses. We distributed them one by one as you can see in the photos (below). In the end, we also did a short interview with the staffs which you can watch in this video clip:

Priceless is the expression on the children’s faces. And we know that it is not only because of the material gift. Rather, it is the feeling that they know that somebody cares for them. For that reason, we will continue to commit to this program. We know that even little by little, each of us can make a difference. So, feel free to recommend us any target recipient for Matamata that you deemed fit the program.

Anyways, here are some of the BTS:

W for Wakatobi!

W for Wakatobi!

Mr Edmund Carulli, CEO Wakatobi Eyewear assisting the examination

Mr Edmund Carulli, CEO Wakatobi Eyewear assisting the examination

Staff of our partner Vision Optik

Staff of our partner Vision Optik performing eye exam


Mr Eumir Bethbeder, CFO Wakatobi Eyewer with Mr Ali, pengurus Mizan Amanah

Mr Eumir Bethbeder, CFO Wakatobi Eyewer with Mr Ali, staff Mizan Amanah

Mr Mario Pattan, CMO Wakatobi Eyewear with Mr Yaya, head of Mizan Amanah Bogor

Mr Mario Pattan, CMO Wakatobi Eyewear with Mr Yiyi, head of Mizan Amanah Bogor

Our new glasses, finally yeay!

Our new glasses, finally yeay!

Fact Sheet Matamata Ep.01:

Venue : Asrama Yatim Mizan Amanah, Sukasari, Bogor , Jawa Barat, Indonesia (

Date: 12/2/15 (eye examination), 13/3/15 (delivery)

Target: primary school children (orphans)

Partner: Vision Optik (

Up next:

Ep.02: fishermen in Bandar Lampung sea – week 3 of March 2015

Ep.03: Panti Kasih Mulia Sejati, Jakarta – April 25th 2015


Featured, Lifestyle, social, Uncategorized

Photoshoot Ep.03

February 9, 2015

Photoshoot Ep.03 marked our first collaboration with another local brand: Kivee. Kivee is a fashion line based and self-manufactured in Jakarta. The brand is founded by arguably the most energetic and creative sisters we’ve ever met: Holly & Hellen. We chose Kivee because of our similarity in style: young at heart, hip & modern. You can check out their collections at or their offline channel at Mall Ambassador. Moreover, they are also available at leading online fashion store such as Lazada and BerryBenka. We are fans of Kivee and we look forward for another collaboration in the future!

Meanwhile, here are some BTS pictures & fact sheet of our Photoshoot Ep.03:

Date : 23/1/15

Venue: Kotak Imaji, Pondok Indah, Jakarta Selatan

Photographer: Doddy Nugraha (IG @dodynugraha)

Models: Kristin (IG @kristinxamber), Arin (IG @arnsfr)

MUA: Arum Dimitry (IG @arumphy)

Wardrobe: Kivee (

Arin in Malacca


MUA Arum & Kristin

MUA Arum & Kristin

The photographer & the model

The photographer & the model


Don’t forget the umbrella,

team Wakatobi

Featured, Lifestyle

Photoshoot Ep.02

December 16, 2014

Our second session was done on the same studio as last time: NEST STUDIO at Jl. Ampera 123A, Jakarta Selatan.

This time we wanted to focus on male section of the collections and our buddy, Ryan Silfanus, has agreed to help us with the photo shoot.

Like Merrie (and ourselves included!), Ryan is another young entrepreneur who helped us with the project. Despite his good look, Ryan is a smart, soft-spoken, and well mannered guy. And he would definitely be a finalist if there’s a TV show called “Indonesia’s Most Eligible Bachelor”!

Ryan Silfanus in Bornea

Ryan Silfanus in Bornea

Anyway, by learning from previous experience, we did things quite efficiently this time. We got our shots & wrapped up the session in less than 3 hour. Check out our behind the scene photos below:


Get to know Ryan more at instagram @ryansilfanus

*PSSTTT FOR BLOG READER* A little update on shipment, we look to deliver your order between 23-28 of December 2014. Thanks for your patient!

Happy holiday (almost),



Contest, Lifestyle, social

Week 2: Wakatobi Quiz

December 16, 2014
We are back with another giveaway!
This time we offer you the Natuna model to style-up your days:
Answer the following question & win our Natuna sunglass!

Answer the following question & win our Natuna sunglass!

Langkah-langkah ikut kontes:
1. Like FB page Wakatobi Eyewear/Instagram @thewakatobi/Twitter @thewakatobi
2. Tulis jawaban kamu di bagian comment postingan Wakatobi Quiz disertai mention @thewakatobi dan hashtag #wakatobiquiz (khusus Instagram) atau #wktbtquiz (khusus Twitter)
3. Konten tagline tidak boleh mengandung unsur SARA
*Pemenang alasan terbaik akan mendapatkan 1 pasang Natuna sunglass.
*Pemenang alasan terlucu akan mendapatkan voucher Wakatobi Eyewear senilai IDR 200,000
  • Pemenang kontes akan diumumkan akhir periode kontes.
  • Keputusan pemenang terbaik dan terlucu bersifat final dan hadiah tidak bisa ditukar uang tunai.

Good luck peeps!


Contest, Featured, Lifestyle

Week 1: Tagline Contest

December 3, 2014
Mau kacamata gratis dari Wakatobi Eyewear?
Ikuti Weekly Contest kami di Facebook, Instagram, dan Twitter!
Setiap minggunya kami akan mengadakan kontes dan akan ditunjuk 1 pemenang terbaik untuk mendapatkan kacamata Wakatobi & 1 pemenang favorit untuk mendapatkan Voucher senilai IDR 200,000.
Untuk Week 1, kontesnya adalah….*drumroll*…..
WKTB Tagline Contest

WKTB Tagline Contest

Langkah-langkah ikut kontes:
1. Like FB page Wakatobi Eyewear/Instagram @thewakatobi/Twitter @thewakatobi
2. Tulis tagline ciptaan kamu di bagian comment postingan Wakatobi Tagline Contest disertai mention @thewakatobi dan hashtag #wakatobitaglinecontest (khusus Instagram) atau #wktbtagline (khusus Twitter)
3. Konten tagline tidak boleh mengandung unsur SARA
*Pemenang tagline terbaik akan mendapatkan 1 pasang Wakatobi Eyewear (frame/sunglass).
*Pemenang tagline terlucu akan mendapatkan voucher Wakatobi Eyewear senilai IDR 200,000
  • Pemenang kontes akan diumumkan akhir periode kontes.
  • Keputusan pemenang terbaik dan terlucu bersifat final dan hadiah tidak bisa ditukar uang tunai.
  • Wakatobi berhak memakai tagline yang diciptakan oleh peserta kontes untuk penggunaan promosi di social media.

Good luck peeps!

#wakatobitaglinecontest  #wktbtagline

Featured, Lifestyle

Photoshoot Ep. 01

November 29, 2014

We have finished our Photoshoot  Episode 01 at NEST Studio, Jl Ampera, Jakarta Selatan with help from two lovely ladies: Merrie Elizabeth as model/endorser and Arum Dimitri as stylist/model.

Merrie is an entrepreneur, a Green Ambassador (for some brand), and a fit blogger. She is the epitome of a modern woman: smart, independent, and hard working. Her ventures include Nusantara Salt and the upcoming BloBar at Jl. Benda, Kemang (opening December 6th, check it out!)

Merrie Elizabeth in our Batavia

Merrie Elizabeth in our Batavia

While Arum is a talented stylist, blogger, and aspiring fashion designer. Arum is an energetic and fun person. Her presence makes the whole process seems easier. In the end, we decided to take her shot as well.

Arum in our Benoa

Arum in our Benoa

We started rough at the beginning. Probably we got nervous since it was our first time taking Wakatobi photos *with real human being*. But as we progressed, we learned quickly of what we want to do and  the session ended up well. Check out our behind the scenes photos below:



Get to know Merrie more at Instagram @merrieelizabeth and her blog

And Arum at Instagram @arumphy and


If you haven’t, our Pre-launch set is still available at limited quantity. Get yours today & win a free trip to Wakatobi.


Have an epic Saturday,

Team Wakatobi





Featured, Lifestyle, Travel

Wakatobi: The Origin

November 11, 2014


Wakatobi is a brand for the modern soul. It is more than just an eyewear. It is a lifestyle.

The name Wakatobi came from our deepest love to our birthplace, Indonesia, the largest archipelago on earth. We are very proud of the abundance of exotic and beautiful places on our land.


Wakatobi itself is an acronym of group of islands in Southeast Sulawesi region which forms the archipelago:



Tomia, and


It is famed as world’s best diving spot with its extraordinary marine biodiversity. A pleasure that all divers seek.

Those facts bring us to the philosophy that life is truly beautiful and should be enjoyed through each individual’s eyes, and helping people to get there is our vision.

We also believe that shopping for the right glasses should not be that difficult and expensive. We want to re-create the consumers experience in buying quality eyewear without having them to spend too much time and money.

Because for us, all that matters is that you look good and feel good in what you wear.

Keep checking on us regularly. We are approaching Pre-Launch session and we have plenty of surprises in store for you!


With love,

Team Wakatobi


What is Wakatobi?

November 4, 2014
coming soon wktb

In Wakatobi, we strive to follow this mantra: Look good. Do good. Feel good.

Our goal is to fuse the functional usage of eyewear as an instrument to correct vision problem and as a part of fashion statement. More importantly we want to achieve it in an easy, pleasant, and fun way as possible! The conventional way in buying eyewear can be a hassle. Optical shops normally carry hundreds of item for you to choose for (good luck with that), all with their variations of prices and models. Here, we narrowed down your options and present you only with the best, hip, and elegant style of eyewears you can find out there. What’s more, they all come in ONE PRICE. So, there’s no need to worry about which one fits your pocket- you only need to worry about which one fits your face.

Continue Reading…